Marketing Questions for Bank PO – April 2011

Last updated: April 17, 2011 by Sarbjit+

Here is a set of Sample Questions for Marketing Aptitude. Such questions are asked in Bank PO and other banking exams.

NOTE: Answers have been marked with a start '*'

1. When looking at consumer income, marketers are most interested in:

a) Discretionary income
b) Deferred income
c) Inflationary income
d) Disposable income*
e) None of the above

Answer 1:

A consumer's discretionary income is part of the economic environment and can influence how much money a consumer has to spend on goods and services. As such organisations have to develop an understanding of the economic environment in which they operate and trade.

2. New technology results in new goods and services, and it also can:

a) Lower the quality of existing products
b) Lower the available level of customer service
c) Reduce prices through new production and distribution methods*
d) Bring back products that were considered obsolete
e) None of the above

Answer 2:

The emergence of new technologies can substantially affect not only high-technology businesses but non-technology businesses. Examples include those aspects of technology which impact upon productivity and business efficiency in new product development and distribution (e.g. changes in energy, transportation, information, and communication technologies).

3. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is NOT a marketing management philosophy?

a) Customer orientation
b) Profitability orientation*
c) Marketing orientation
d) Competitor orientation
e) None of the above

Answer 3:

Developing a market orientation refers to “the organisation wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across the departments, and organisation wide responsiveness to it”. Developing a market orientation means developing the following: customer orientation; competitor orientation; inter-functional coordination.

4. _____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

a) Environmental scanning*
b) Stakeholder analysis
c) Market sampling
d) Opportunity analysis
e) None of the above

Answer 4:

In order to understand how the elements in the external environment are changing it is necessary for organizations to put in place methods and processes to inform them of developments. A key process is environmental scanning. Environmental scanning is the process of gathering information about a company's external events and relationships, in order to assist top management in its decision making, and so develop its future course of action.

5. Marketing managers cannot control ____, but they can at times influence it.

a) Where advertising is placed
b) The sales force
c) The external environment*
d) How products are priced
e) All the above

Answer 5:

The external environment is basically uncontrollable, but the other four answers are part of the marketing mix.

Category: Sample Question Papers
Tags: Marketing